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Gold: a "Precious" Metal

gold element symbol

Owning physical gold can become more than an investment for some, like Gollum (a.k.a. Sméagol) in the Lord of the Rings; his "Precious" became an obsession.

Man's obsession with gold has sparked wars, destroyed empires, and forced many into slavery, but the real villain in these scenarios is the deadly sin of greed, not gold.

Gold is a chemical element with the symbol Au, which is derived from the Latin word Aurum, and it has an atomic number of 79.

Gold is a soft, yellow, corrosion-resistant element; gold is the most malleable and ductile metal on earth; it is the second-most reflective and conductive metal [second to silver] and generally occurs in veins and alluvial deposits. 

Gold is considered precious because it possesses unique qualities and will never lose all its value. When you own gold, it helps preserve your wealth because, unlike other forms of money today, including Bitcoin, its value is not reliant on any external factors for its existence.

Bitcoin needs electricity to exist, and paper fiat money needs a government to back it, but gold is beholden to nothing but itself; it is "Precious."

In the following paragraphs, this guide provides a comprehensive explanation of the advantages of owning gold, and it identifies reputable gold bullion dealers and brokerages that offer competitive and reasonable prices for gold bullion.



Gold is Money

Gold has been used as money for over 5,000 years. The United States Constitution recognizes gold as money and it was used as such until the Gold Standard ended in 1971.  Legendary banker J.P. Morgan is known for stating, "Gold is money. Everything else is credit."

doug caseyDoug Casey

Doug Casey, the author of the best-selling book "Right on the Money" and owner of the website International Man, stated in an interview one of the clearest explanations for why "Gold is the Best Form of Money."

"Gold, as we’ve discussed many times, happens to be the best form of money the market has ever produced: It’s convenient, consistent, durable, divisible, has intrinsic value, and can’t be created out of thin air."  - Doug Casey on the morality of money - Mining.com


Gold Keeps its Purchasing Power

The chart below shows that $1.00 today has the same purchasing power as 4 cents in 1872.

Wouldn't it be great if we could still buy a bottle of Coca-Cola for five cents?

We don't pay that low price for a Coke because inflation has eroded the value of the U.S. dollar so much that its purchasing power now has less value than a nickel had before 1940. 

The blue boxes on the chart above reveal many of the biggest reasons for the decrease in the U.S. dollar's purchasing power.

The first two important highlights recognize the creation of the Federal Reserve, which led to a significant decline in the value of the U.S. dollar, but it recovered most of its value by the early 1930s.

Then in 1933, President Franklin D. Roosevelt signed Executive Order 6102, which forbade Americans from holding Gold Coins, Gold Bullion and Gold Certificates, and ended the Gold Standard under which the United States economy functioned.  

Under the Gold Standard that existed up until that time, Americans used gold and silver coins, as well as certificates like this 1905 $20 gold certificate (right), as currency.

Prior to Executive Order 6102, gold was valued at $20.67 per troy ounce. When the holder of a gold certificate chose to exchange it, they would receive one gold coin in return for the physical metal.   (Note: Executive Order 6102 was overturned on December 31, 1974, when U.S. President Gerald R. Ford Jr. signed Executive Order 11825.)

In 1934, the Gold Reserve Act was passed, changing the statutory gold value of the U.S. dollar from $20.67 to $35 an ounce. This reduced the purchasing power of the dollar by more than a third, and it enabled the Federal Reserve to expand the money supply.

After World War II, 44 countries convened on Bretton Woods, NH, to create a de facto gold standard known as the Bretton Woods System of Monetary Management

The Bretton Woods system kept gold valued at $35.00 a troy ounce, but the U.S. dollar was now considered as good as gold to the holder, who could no longer own gold; foreign countries were the only ones who could exchange U.S. dollars for gold bullion or gold bullion for U.S. dollars.

Citizens in countries of the Bretton Woods system were forbidden from holding gold coins, bullion, or certificates unless they were collectible and not exchanged as currency.

This Bretton Woods de facto gold standard worked well until the 60's, when there was a sizable increase in U.S. government spending caused by the Vietnam War and President Lyndon B. Johnson's "Great Society" programs of Medicare, Medicaid, and his "War on Poverty."

The spending policies increased the value of the U.S. dollar against gold, leading to significant imbalances in currency markets and resulting in a global currency crisis that caused many countries to abandon the Bretton Woods system.

On August 15, 1971, with U.S. inflation hitting over 5%, President Richard Nixon took the United States off the Bretton Woods system and completely separated the U.S. dollar's convertibility to gold, which has eroded the value of the U.S. dollar and has ever since.

This is shown in the chart below from the Federal Reserve. It's a chart from 2019 that the Federal Reserve no longer provides to the public; however, it shows that since 1971, gold has maintained its purchasing power while the US dollar has not.

The gray vertical lines in the chart below represent times of U.S. recessions; the red line represents the purchasing power of the U.S. dollar using the "Consumer Price Index" (CPI), and the blue line represents the Price of Gold in U.S. Dollars.

To further illustrate how gold has held its purchasing power is to see how it has moved since 2020 in the chart below provided by Bullion Vault.

It indicates that since 2020, market uncertainty, wars, government spending, and public debt have led to an increase in the price of gold, preserving the purchasing power of those who own it. 

Interactive Bullion Vault Chart: H = High / L = Low / C = Close

Finally, the last blue box in the chart above mentions the CPI, and says "BLS began changing methods to calculate the CPI: 1982." 

In 1982, the Bureau of Labor Statistics (BLS) began altering the Consumer Price Index (CPI) to adjust inflation figures, which has further decreased the dollar's value, and this practice continues today.

The BLS regularly changes the CPI calculations, this page notifies the public of them. Consumer Price Index (CPI) Notices - Bureau of Labor Statistics

Gold's Role with the Financial Markets

Gold's role in financial markets is analyzed through its correlation with the Dow Jones Industrial Average, as demonstrated by the Dow to Gold ratio, which measures stock market stability compared to gold, a stable safe-haven asset.

The ratio effectively indicates when to stop pursuing an overbought market, whether it is the Dow Jones Industrial Average (DJIA) or Gold.

The Dow-to-Gold ratio is a financial metric calculated by dividing the Dow Jones Industrial Average by the price of one ounce of Gold; depending on how high or low the ratio is, determines which market to buy or sell.

Dow Jones Industrial Average




÷

Gold per Troy oz.

Gold's price and the Dow Jones Industrial Average move in opposite directions; gold is an asset with little risk, while stocks are a high-risk asset.

A high Dow-to-Gold ratio indicates the stock market is overbought and in a bubble. In contrast, a falling ratio indicates significant pessimism is waning in the stock market and that gold's price is in a bubble.

There are many strategies that investors have used to profit from the Dow-to-Gold ratio. This article, "Trading the Dow-Gold Ratio," is about one strategy that would have worked out well if you had a time machine, but it is still a good strategy for the future.


Gold is Financial Insurance

Investors frequently become overconfident and adopt a "All-In" mentality during market bubbles, putting all of their money into a single market that continuously rises in value. They make bad choices out of a fear of losing out on a chance to earn quick cash.

Below are some examples of historic market bubbles that destroyed the purchasing power of many investors:

Everyone has heard the phrase, "Don't put all your eggs in one Basket," or, in other words, Diversify. 

In every bubble market, the person who had diversified investments of high and low-risk assets was the one who didn't lose everything.

Gold is the model of a low-risk asset; it keeps its purchasing power, and unlike stocks or any other financial investment, gold has no counterparty risk, meaning it cannot go bankrupt or default; it's precious.  (Cartoon courtesy of Hedgeye.com)

Note: In the 1920s, a car's average selling price was $1,500.00, the car in the photo likely sold for 2 or 3 times as much at the time.


Types of Physical Gold Bullion

There are many different forms of physical gold bullion that one can choose from; they include:

Gold Bullion Coins

American Eagle Gold Bullion Coin - obverse side - Type II

American Eagle Gold

1986 - Present

1oz. | 1/2oz. | 1/4oz.

1/10oz.

Purity: 91.67% Gold, 3.0% Silver, 5.33% Copper (22K)

American Eagle Gold bullion coin - Reverse - Type II

1oz U.S. Gold Buffalo - Obverse side

American Buffalo Gold

2006 - Present

1oz.

Purity: 99.99% Gold, (24K)

1oz U.S. Gold Buffalo - Reverse side

Gold Maple Leaf bullion coin - obverse side

Canadian Maple Leaf

1979 - Present

1oz. | 1/2oz. | 1/4oz.

1/10oz. | 1/20oz.

Purity: 99.99% (24K)

Gold Maple Leaf bullion coin - reverse side

Gold Mexican Libertad - Obverse side

Mexican Libertad

1981 - Present

1oz. | 1/2oz. | 1/4oz.

1/10oz. | 1/20oz.

Purity: 99.90% Gold (24K)

Gold Mexican Libertad - Reverse side


Full Gold Sovereign - obverse

Gold Sovereign (U.K.)

1489 - Present

Quintuple | Double | Full

Half | Quarter

Purity:  91.67% Gold, 3.0% Silver, 5.33% Copper (22K)


Full Gold Sovereign - King Charles - reverse

Gold Britannia bullion coin - obverse side

U.K. Britannia Gold

1987 - Present

1oz. | 1/2oz. | 1/4oz.

1/10 oz.

Purity 1987-2012: 91.67%  (22K)

Purity 2013 - Present: 99.99% (24K)

Gold Britannia bullion coin - reverse side

Chinese Gold Panda Bullion Coin - Obverse Side

Chinese Gold Panda

1982 - Present

30 gram | 15 gram

8 gram | 3 gram | 1 gram

Purity: 99.90% Gold (24K)

30gram Chinese Gold Panda Bullion Coin - Reverse Side

Gold Austrian Philharmonic Bullion Coin - Obverse side

Austrian Gold Vienna Philharmonic

1989 - Present

1oz. | 1/2oz. | 1/4oz. |

1/10oz. | 1/25oz.

Purity: 99.99% Gold (24K)

Gold Austrian Philharmonic Bullion Coin - Reverse side

Gold Australian Kangaroo - Obverse side

Australian Gold Kangaroo

1987 - Present

1 kilo. | 1oz. | 1/2oz.

1/4oz. | 1/10oz. | 1/20oz.

Purity: 99.99% Gold (24K)

Gold Australian Kangaroo - Reverse side

2024 - 1 oz. Australian Gold Lunar Bullion Coin - Year of the Dragon - Series III - Obverse side

Australian Gold Lunar

1996 - Present

10oz. | 2oz. | 1oz. | 1/2oz.

1/4oz. | 1/10oz. | 1/20oz.

Purity: 99.99% Gold (24K)

2024 Australian Gold Lunar Bullion Coin - Year of the Dragon - Series III - Reverse side

Gold Krugerrand - obverse side

South African Krugerrand

1967 - Present

1oz. | 1/2oz. | 1/4oz. |

1/10oz.

Purity: 91.67% Gold, 3.0% Silver, 5.33% Copper (22K)

Gold Krugerrand - reverse side

Saint George the Victorious gold bullion coin - obverse side

Russian

Saint George the Victorious

2006 - Present

31.10 gram | 15.5 gram

7.78 gram | 3.11 gram

Purity: 99.90% Gold,  (24K)

Saint George the Victorious gold bullion coin - Reverse side

1oz. Jerusalem of Gold - Tower of David - obverse side

Israel

Jerusalem of Gold

2010 - Present

1 oz.

Purity: 99.99% Gold (24K)

1oz. Jerusalem of Gold - Tower of David - reverse side

The gold bullion coins listed above are not a complete list of all the coins that are available on the market; however, many are the most popular.




Other forms of Gold Bullion include:

  • Pre-1933 U.S. Mint Gold Coins
  • Gold Rounds (made by numerous Private Mints & Refiners)

The reputable dealers and brokers below offer all of these forms of gold bullion.


Bullion Storage 

The Free Bullion Investment Guide provides storage guides for those who want to own gold and other precious metals but aren't sure what form of storage is best for them.

For those unsure about storing assets, including precious metals, our Vault Storage of Assets (and Bullion) Buying Guide provides comprehensive information on asset storage, including the two following methods.

Interested in owning and storing gold at home? See our Home Safe Buying Guide, or if you want to own, store, and trade gold and other precious metals, you want to see our Vault Storage Brokerages Buying Guide.

Below is a list of reputable dealers and brokers that offer gold bullion in its many different forms; there are also direct links to their storage services for those who provide it.




List of Reputable
Gold Bullion Dealers & Brokers





BGASC

Free Shipping on Orders $199+

4.8 star Customer Reviews



As one of the largest bullion dealers in the United States, BGASC has a variety of gold bullion coins and bars.

Buy Gold And Silver Coins.com's goal is to be the kind of dealer they've always wanted to trade with to ship fast, be fair & reasonable, and operate honestly and efficiently.

They are an official PCGS Dealer, a member of the Certified Coin Exchange (CCE), an NGC Collector's Society Member, and a Bulk Purchaser of United States Mint non-bullion coins.

Every package they ship is sent fully insured for its time in transit. Customers all across the country have quickly come to recognize BGASC as one of the fastest and most trusted online precious metals suppliers in the U.S.









Money Metals Exchange

Free Shipping on Orders $199+

BBB - Customer Reviews



Money Metals Exchange is a national precious metals investment company founded in 2010 in direct response to the abusive methods of national advertisers of collectible, and numismatic coins.

Now you can safeguard your assets from financial turmoil and the devaluing dollar – without paying costly middleman mark-ups or fending off high-pressure, bait-and-switch sales tactics.

Savvy, self-reliant investors are embracing the Money Metals Exchange as their trustworthy resource for physical precious metals bullion.








Royal Canadian Mint - Gold Maple Leaf w/Circular Name in English & French

Free Shipping on Orders $100+

(Canada & US) | RCM - Customer Reviews



The Royal Canadian offers gold numismatic coins featuring stunning scenes of Canada's wildlife, historical events, and the iconic maple leaf.

The Royal Canadian Mint stands for excellence in bullion production worldwide.

They are one of the largest and most versatile mints in the world, offering a wide range of specialized, high-quality coinage and related services on an international scale.









SD Bullion

Free Shipping on Orders $199+

4.8 star Customer Reviews



Gold Buying Guide / Gold Bullion Dealers - SDBullion - Screenshot

SD Bullion is a top dealer of gold, silver and platinum bullion.

In 2011, two doctors started a highly popular Gold & Silver News website with one dream: To educate the masses on the value of hard assets and preparation.

The rapid success of that website gave way to the launch of SDBullion.com in March of 2012.

Since then, SD Bullion has executed more than $4 Billion in sales and hit Inc. Magazine's list of 5000 Fastest Growing Companies four times.

We did all this while staying true to our original mission of offering the absolute lowest prices on gold bullion and silver bullion in the industry, guaranteed.









SilverGoldBull

Free Shipping on Orders $199+

4.9 star Customer Reviews




SilverGoldBull provides you with competitive, up-to-minute pricing, and we make sure your precious metals are delivered to your door discreetly and fully insured.

SilverGoldBull has the best customer rating (5.0 stars) in the industry; their in-house customer service representatives will work to assure your satisfaction in a timely, friendly, and professional manner.

They are based in Canada and offer a wide variety of gold bullion for you to choose from; their commitment to you is to provide excellent service throughout your bullion-buying experience.









Royal Mint (UK) - The Original Maker


The Royal Mint (UK) Delivery Rates

4.8 star - Customer Reviews


Made from 999.9 fine gold, the Royal Mint's premium collection of gold bullion coins and bars includes a variety of ranges, such as the iconic Sovereign and the heraldic Queen’s Beasts.

Explore the Royal Mint's range of masterfully designed premium gold coins and bars today.

The Royal Mint has been Britain's official and chief mint for over 1,000 years; it became a single institution in 886AD, during the reign of Alfred the Great. Today, the Royal Mint is the world's leading exporting mint.

The mint makes UK bullion coins, bullion bars, numismatic proof coins, circulated coins, medals, and commemorative coins for over 60 countries.

The Royal Mint has set out its vision as follows:

  • "To be recognized as the world's best mint"

The Royal Mint refines and manufactures the United Kingdom's gold and silver bullion coins, including the Gold Sovereign and the Gold, Silver, and Platinum Britannia & Queen's Beasts Series of Bullion Coins.



Vault Storage
Gold Bullion Brokerages




Bullion Vault

4.7 star Customer Reviews


Click Here or their Name/Logo to go to BullionVault


BullionVault is the world's largest online bullion investment service taking care of $2 billion for more than 75,000 users.

The bullion you own is held in vaults.

Bars are stored in professional-market vaults in Zurich, London, Toronto, Singapore or New York. You choose where.

Because of their size, you benefit from the low storage costs they've negotiated, which always include insurance.

Buy, Sell, and Store Gold
with Bullion Vault

The video below goes into further detail about Bullion Vault's services. 








GoldBroker.com

Minimum investment of $10,000, then $5,000 from the second order.

Vault Storage Bullion Dealer, Free U.S. Shipping on All Gold/Silver Orders

GoldBroker.com - Customer Reviews


Gold Bullion Coins and Bars

Founded in 2011, GoldBroker.com is an online investment platform that facilitates holding and storing precious metals in your name, outside the banking system, and with direct access to the vaults.

GoldBroker.com offers a simple and safe way to buy physical gold.

Discover our gold bars and coins from recognized refiners certified by the international gold market (LBMA).

The gold bullion products have never left the professional logistics chain since their manufacture. This traceability guarantees precious metals’ authenticity and purity.









OneGold - "Changing How the World Buys Gold"

4.8 star Customer Review

$100 Minimum to Open an Account


Click Here or their Name/Logo to go to OneGold.com


OneGold gives you direct ownership of vaulted gold, silver, and platinum at an ultra-low cost. A free account will provide you with a platform that is easy to use and offers 24/7 access.

Quick Facts about OneGold

  • U.S. based company
  • Incorporated in 2018
  • Trading 24/7 ~ 365 days a year
  • Cash Withdraw after account is verified.
  • Redemption in Physical Precious Metals is available.
  • 3 Million oz (+) under Mgmt
  • 4.8 star Customer Reviews










Vaulted

4.8 star Customer Reviews


Click Here or their Name/Logo to go to Vaulted


Vaulted is a service provided by McAlvany Financial Group, the longest-running gold investment company in the United States.

Vaulted states states that buying gold and silver has never been more simple, affordable, or transparent using their service.

  • Purchase Pure Gold and Silver and have it stored in the world's most secure vaults

          or

  • Take Delivery of Your Kilo Bar or smaller coins and bars, whatever you prefer

Buy and secure gold and silver with the tap of a finger Vaulted is a mobile platform for investing in physical precious metals.  Store what you've purchased in international vault storage facilities or have it delivered.






Note:  All the information on this page are in no way an endorsement of how you should invest or divest.





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July's

Best News

The LBMA Warns Us About Counterfeit Precious Metals - This Is Getting Quite Interesting - Jensen's Economic, Precious Metals, & Markets Newsletter

Graphic: A Historical Look at the Gold/Silver Ratio and Silver Prices - Mining Visuals

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Sticker Shock at the Auto Museum: Let’s Price Things in Gold - The Daily Reckoning

Platinum surges to 11-year high powered by supply deficits and industrial demand - Invezz

Graphic: Gold and Silver: A Historical Journey Through Cumulative Performance (1960 - Today) - Mining Visuals

China’s Economic Demise And Its Impact On The U.S. - Real Investment Advice

Fed’s Nightmare: CPI Inflation in Services Reheats (not tariffed), while Inflation in Durable Goods, Apparel & Footwear (tariffed) Remains Cool - Wolf Street

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Tariff-ic! Core Consumer Price Inflation Cooler Than Expected In June - ZeroHedge

Podcast: Riding the Wave: Strategic Metals and the New Commodity Bull Market - Financial Sense

Report: Gold and Silver Bull Run Continues - Sprott Insights

Central bank gold buying picks up in May - World Gold Council

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Silver reaches a 14-year high. Will it outperform the gold price this year? - The Motley Fool

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